ADOBE
For businesses of all kinds, especially those that span the globe, the pandemic made it nearly impossible to survive. Managing locations, resources, and teams across continents suddenly became a task that needed renewed thought and implementation. But with products like Adobe Acrobat, the challenges could be accepted.
We worked with award-winning chef and entrepreneur José Andrés to tell his story of re-imagination, recovery, and reward in the restaurant industry. With newly found access to his people and productions around the world, he used Acrobat to not only survive but discover a new taste of success.
Changing the world through the power of food.
Chef Andrés believes that food is not only his craft, but also his medium to serve others. And throughout this ongoing global crisis, his non-profit organization World Central Kitchen continues to feed countless people worldwide in the wake of natural and humanitarian disasters. As COVID-19 shook up economies around the world, Chef Andrés and the World Central Kitchen got nimble and creative, deploying innovative solutions and forging local partnerships to feed people in low-income neighborhoods in big cities and support restaurant workers around the country.
“Adversity is when the best of every human being shows up. I decided that the darkness was going to become the light. You want to be there for [the restaurant workers], because you know that they were there for you,” Chef Andrés said.
While the world is not out of the woods just yet, the food industry is beginning to show signs of coming back. Restaurants are finding that the pandemic has irrevocably changed how we live and work. Chef Andrés and his team know this reality all too well. From collaborating on menu designs to hiring and onboarding new employees, Chef Andrés uses digital transformation powered by Adobe Acrobat and Adobe Sign to move his business and the future of the food industry forward.
“Technology helps in so many ways. We used to have to do it with a paper and pencil. Now, you have it in your palm,” said Chef Andrés.
